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The New Clearwater Marina District

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Aerial photo of Clearwater Marina District in Clearwater, Florida.

Our Vision

RSR Capital Advisors’ goal is to transform the Clearwater Marina District into a vibrant, diverse neighborhood that will enrich and enhance the City’s downtown.

Whether to live, work, or play, the Clearwater Marina District will feature world-class residential, office, and retail space that honors the rich histories of Clearwater’s North Greenwood neighborhood and Marina District area while looking towards a creative and exciting future.

Planned uses for the 15 parcels being acquired by RSR Capital Advisors:

  • Mixed Use Commercial and Residential
  • Office
  • Retail
  • Luxury Hotel
  • Luxury Condominiums
  • Multifamily Residential
Map of Clearwater area with square highlighting Marina District.
Map of Clearwater Marina District with numbers highlighting planned development areas.

Preliminary plans include: office, retail space, condominium, and senior housing

Future Development

Future Development

Office

Luxury Condominium

Mixed Commercial Use

Mixed Commercial Use

Mixed Commercial Use

Future Development

Luxury Condominium

Future Development

Future Development

Future Development

Workforce Housing

Townhomes

Future Development

Real estate developer Rodney Riley standing on balcony overlooking Clearwater marina and intercoastal waterway.

About

RSR Capital Advisors is headed by veteran real estate developer Rodney Riley.

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Throughout his career, Riley has worked with international powerhouses and entrepreneurial firms. His experience has focused on the Sun Belt states from North Carolina to New Mexico with substantial development in Florida. The major cities in which Riley has developed include Winter Park, Coral Springs, Palm Coast, Orlando, Naples, and Boca Raton, Florida; Scottsdale and Mesa, Arizona; and Salt Lake City and Park City, Utah. Riley has moved from Scottsdale, Arizona to dedicate his time and efforts to this project and is quickly becoming ingrained in the Clearwater community.

In the News

News

2023 could be year downtown Clearwater begins long awaited transformation

The Clearwater Marina District is one of a number of exciting real estate developments happening in downtown Clearwater. After decades of discussion about redeveloping the area, Clearwater has made major headway in recent months that can change the trajectory of the city.

Read more from the Business Observer about the four major projects that are expected to bring restaurants, residences, offices and nightlife to the area, including the Clearwater Marina District.

Column

Three Strategies for Developers to Consider in 2023

It’s certainly a challenging time for commercial real estate developers and builders, with interest rates continuing to rise while there are still project delays related to the supply chain.

That said, it’s important to consider the situation in context. This is the sixth economic downturn I’ve navigated in my real estate development career, and remember that while rates are higher today, the commercial real estate industry has successfully navigated similar rate environments in the past. Also, there are signs that supply chain challenges are easing a bit – one positive with a slowing economy.

As RSR Capital Advisors plans its first project in the new Clearwater Marina District, we are using a number of strategies that might be helpful for other builders and developers to consider. Here are three:

 
  1. Wait as long as you can to make decisions related to purchasing that are inconsequential to a project’s timing. Right now, this approach is buying us some time to see if challenges related to borrowing costs and the supply chain ease a bit in the coming months.
 
  1. As you look to make purchases for projects, it’s worth the trouble to dual source key products and materials. Evaluate data to understand how demand may change within geographic markets and asset classes, which could impact both availability and cost of certain products.
 
  1. Planning has never been more important, because there is no such thing as just-in-time inventory these days. Make sure you aren’t forced into overpaying for a product because you didn’t properly plan ahead.

Certainly, there are reasons for optimism in 2023, but it’s clear that many in the industry are taking a cautious approach. As one indicator, the AIA’s Architecture Billings Index showed that architecture firms’ billings dropped in November, a surefire sign of a slowdown. But 63 percent of architecture firm leaders told the AIA in a related survey that they are optimistic that 2023 will be a good year for them.

As developers plan new projects, it’s important to remember that a quality location and the scarcity of a certain product type in a certain geographic area continue to be two surefire predictors of a successful project.

These are two reasons we continue to be bullish about our new luxury condominium project in the Clearwater Marina District, where we plan to break ground in 2023. The Marina District just north of downtown is prime for development, and there is not an oversupply of luxury condo units in north Pinellas County.

We can all hope for a relatively soft landing for the economy this coming year, particularly if the Fed continues to ease up on rate increases and the supply chain situation improves. And we are confident that this is a good time to start a new project in west-central Florida.

The state continues to draw thousands of new residents each month, and a business-friendly environment is also attracting more businesses to Florida. Then, add the appeal of the Clearwater area, and you get a number of positive factors that expect to help us as we mitigate potential challenges with our first project in the Marina District.

Column

Opinion: Consider visiting downtown Clearwater to see revitalization efforts

For years, downtown Clearwater has been known as a place where you’ll find empty storefronts, very few pedestrians and limited options for shopping or going out to eat. That’s about to change in a big way, though. And it’s time for the Tampa Bay area’s business community to take notice and consider Florida’s 19th-largest city as a place to do business and make investments... Read Rodney Riley's column in The Tampa Bay Business Journal

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The New Clearwater Marina District






    News Media Inquiries

    Kyle Parks

    B2 Communications

    [email protected]
    727-895-5030

    Office Ext. 101